Digital Marketing

Purpose

The Digital Marketing Creator is responsible for coordinating and implementing SEO, SMO & other various marketing & public relations strategies for our company. The ideal candidate draws the attention of internet consumers to the professional services that we offer through advertising, search engine marketing and optimization, display advertising, affiliate, creative and email marketing.

Responsibilities

• Digital marketing including content creation, campaign development
• Manage and execute implementation of SEO strategy & other marketing strategies
• Conduct periodically audits as required and address potential issues
• Collect data to improve and respond to relevant customer care performance metrics.
• Incorporating products into online channels
• Developing blogs and drafting media releases
• Communicate to team on project development, timelines, and results.
• Keep pace with internet marketing industry trends and development.
• Updating the company website and contribute to the company social media daily.
• Develop graphic content to support social media marketing.
• Generate content, design layout, and track scheduled e-blasts.
• Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure our company websites and web pages.
• Request & track reviews from customers
• Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers).
• Develop and implement link building campaigns.
• Monitor and evaluate search results and performance across the major search channels.
• Reach out to bloggers and interior design magazine editors
• Monitor and evaluate web analytics dashboards and reports.
• Minor admin related work

Requirements

• Being creative and having the ability to recognize and improve successful strategies as well as recommending new marketing ideas is critical to our growth
• Ability to work without supervision, at times
• Passion for SEO and internet marketing
• Outstanding ability to identify & resolve problems by thinking creatively & strategically
• Ability to work in a dynamic, fast-paced environment
• Excellent analytical, organizational, project management and time management skills
• Adaptability to changes in workload, systems, and processes
• Positive, motivated & innovative attitude that is reflected in all interactions
• Recognizes opportunities for improvement and can manage issues upward
• Proactive communicator
• Great sense of humor and willingness to have fun
• Exceptional writing, verbal, and listening skills

Qualifications

• BS/BA degree required
• 5+ years' experience & understanding in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Experience working with CMS and building/administering content in multiple CMS environments
• Experience with website analysis using a variety of analytics tools including Google Analytics, heatmap as well as internal reporting tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
• Experience with marketing automation and ROI software
• Proficient in Microsoft Office
• Social media experience
• Graphic design experience
• CRM Experience is a plus
• Excellent organizational skills with the ability to multi-task, and remain detail oriented
• Must have a Linkedin Profile